4 things I learned starting a cleaning company

November 27th, 2016

4 things I learned starting a cleaning company

Posted on November 27th, 2016

Intellectual work & physical work are both different, and both provide awesome rewards.

1.  I have been brainwashed into thinking that “intellectual” work is superior to “physical” work.

If you’ve read Tim Ferris 4 hour work week, one of the things it talks about is the 80/20 rule where you’ll get 80% of the benefits from 20% of your 40 hour work week. This means that the first 20 hours you work will be more beneficial than the next 20 hours that you work doing the same thing. So if you’re like me and you actually want/need to work 40 hours a week, spending 20 of them doing something physical and 20 doing something intellectual will provide more benefit than spending 40 hours doing one or the other.

After I clean I feel stronger, richer, and happier. It’s a good feeling.

2. Businesses are about relationships.

Everything is about building relationships. The stronger and more authentic the relationships the better. This applies to everything from our clients, to our employees, to the partnerships we have with local businesses.

3. Customer service is priceless (duh).

We’ve been officially going for 3 months now, and we are the #1 highest rated cleaning service in Idaho. We have more real reviews than any other company (there is one other with “more” but a lot of them are obviously fake from like 2011). This has allowed us to grow to over 80 clients with basically a $0 advertising budget, just local postings & word of mouth.

4. It pays to invest in your reputation.

We have a 100% satisfaction guarantee (see #3), and one of the things I get asked about is if people ever take advantage of that. The answer is no. Now, I’ve had a lot of people think they deserved more than what they realistically deserved, and I’ve given a lot of service away at a personal loss. I consider this an investment in my reputation. People, from their own perspectives are basically almost always trying to do the right thing. I make sure that no matter what, people are truly happy with our service from their own perspectives, no matter what I think I am actually obligated to do for them. If I have 100% of the people who do business with me walk away completely happy, that means no one has ever had a single negative experience with our company (except for a single person who prompted this policy in the first place).

This pays off so much. We’ve had this one person who has referred like 13 people to us in the past 3 months since we’ve been open. Also, once we got rated a 2 star on Yelp from an elite 15 member – we went out and gave her $100 of free service, she changed her review to a 5 star rating & we’re now the #1 cleaning service on Yelp in our location.